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Category Archives: Sport

Living the Brand: The Olympics & The Workplace August 7, 2012
Posted in Brand, Marketing, Politics, Recruitment, Social Media, Sport.
1 comment
Why the Olympics matter… July 24, 2012
Posted in Brand, Life, Social Media, Sport.
No comments
The Beautiful Game of Life and Sport July 4, 2012
Posted in Life, Marketing, Sport.
No comments
Euro 2012: Football, Nation brands and politics June 7, 2012
Posted in Brand, Life, Politics, Sport.
No comments
The Olympic Games – a catalyst of change for the world of work March 27, 2012
Posted in Life, Mobile, Social Media, Sport.
No comments
What’s your excuse? March 17, 2012
Posted in Brand, Guests, Sport.
2 comments
Anti-social media – by Olly Wicken January 21, 2011
Posted in Guests, Marketing, Social Media, Sport.
3 comments
Measuring the brand impact of an English Premier League sponsorship December 13, 2010
Posted in Brand, Marketing, Sport.
7 comments
How technology enables the building of an authentic brand October 18, 2010
Posted in Brand, Marketing, Social Media, Sport.
No comments
Spurs sign deal with Apple – a different perspective on sponsorship July 1, 2010
Posted in Brand, Marketing, Social Media, Sport.
10 comments
How does the performance of a national football team impact on the external perception of a nation brand – part 7 June 21, 2010
Posted in Brand, Politics, Sport.
No comments
How does the performance of a national football team impact on the external perception of a nation brand? – part 5 June 16, 2010
Posted in Brand, Politics, Sport.
No comments
How does the performance of a national football team impact on the external perception of a nation brand? – part 4 June 14, 2010
Posted in Marketing, Politics, Sport.
No comments
How does the performance of a national football team impact the external perception of a nation brand? – Part 3 June 9, 2010
Posted in Brand, Marketing, Politics, Sport.
2 comments
How does the performance of a national football team impact the external perception of a nation brand? – Part 2 June 9, 2010
Posted in Brand, Marketing, Politics, Sport.
4 comments
How does the performance of a national football team impact on the external perception of a nation brand? June 7, 2010
Posted in Brand, Marketing, Politics, Sport.
6 comments
Guest blog: It’s not about the experience – by Bill Boorman May 27, 2010
Posted in Guests, Marketing, Sport.
1 comment
Guest blog: Entertaining the masses…what, who, where? – by Paul Bell May 22, 2010
Posted in Guests, Marketing, Sport.
56 comments
The FA Cup Final: Creating Champions May 18, 2010
Posted in Recruitment, Sport.
3 comments
Get your house in order – some challenges football clubs need to tackle to succeed May 6, 2010
Posted in Brand, Marketing, Sport.
43 comments
How football clubs can use mobile & social media to their advantage April 20, 2010
Posted in Marketing, Social Media, Sport.
14 comments
Where’s my Jerry Maguire? April 9, 2010
Posted in Recruitment, Sport.
4 comments
Q&A on English Premier League sponsorship March 26, 2010
Posted in Brand, Marketing, Sport.
15 comments