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Category Archives: Sport

Anti-social media – by Olly Wicken January 21, 2011
Posted in Guests, Marketing, Social Media, Sport.
3 comments
Measuring the brand impact of an English Premier League sponsorship December 13, 2010
Posted in Brand, Marketing, Sport.
7 comments
How technology enables the building of an authentic brand October 18, 2010
Posted in Brand, Marketing, Social Media, Sport.
No comments
Spurs sign deal with Apple – a different perspective on sponsorship July 1, 2010
Posted in Brand, Marketing, Social Media, Sport.
10 comments
How does the performance of a national football team impact on the external perception of a nation brand – part 7 June 21, 2010
Posted in Brand, Politics, Sport.
No comments
How does the performance of a national football team impact on the external perception of a nation brand? – part 5 June 16, 2010
Posted in Brand, Politics, Sport.
No comments
How does the performance of a national football team impact on the external perception of a nation brand? – part 4 June 14, 2010
Posted in Marketing, Politics, Sport.
No comments
How does the performance of a national football team impact the external perception of a nation brand? – Part 3 June 9, 2010
Posted in Brand, Marketing, Politics, Sport.
2 comments
How does the performance of a national football team impact the external perception of a nation brand? – Part 2 June 9, 2010
Posted in Brand, Marketing, Politics, Sport.
4 comments
How does the performance of a national football team impact on the external perception of a nation brand? June 7, 2010
Posted in Brand, Marketing, Politics, Sport.
6 comments
Guest blog: It’s not about the experience – by Bill Boorman May 27, 2010
Posted in Guests, Marketing, Sport.
1 comment
Guest blog: Entertaining the masses…what, who, where? – by Paul Bell May 22, 2010
Posted in Guests, Marketing, Sport.
56 comments
The FA Cup Final: Creating Champions May 18, 2010
Posted in Recruitment, Sport.
3 comments
Get your house in order – some challenges football clubs need to tackle to succeed May 6, 2010
Posted in Brand, Marketing, Sport.
43 comments
How football clubs can use mobile & social media to their advantage April 20, 2010
Posted in Marketing, Social Media, Sport.
14 comments
Where’s my Jerry Maguire? April 9, 2010
Posted in Recruitment, Sport.
4 comments
Q&A on English Premier League sponsorship March 26, 2010
Posted in Brand, Marketing, Sport.
15 comments