Comments on: Q&A on English Premier League sponsorship

By: Measuring the brand impact of an English Premier League sponsorship | People, Brands & Random Thoughts

Mon, 13 Dec 2010 17:07:31 +0000

[...] To be honest, a sponsorship is only one part of a wider branding strategy and needs to be assessed against each brands’ objectives. At the same time, branding is only one aspect of a sponsorship agreement and you can read more about the other aspects in my previous post “Questions & Answers about an EPL sponsorship”. [...]

By: Spurs sign deal with Apple – a different perspective on sponsorship | People, Brands & Random Thoughts

Thu, 01 Jul 2010 05:17:32 +0000

[...] let’s move away from the usual, traditional sponsorship agreement, whereby the “brand owner” (sponsor) pays the “rights owner” (club) towards [...]

By: How does the performance of a national football team impact on the external perception of a nation brand? | People, Brands & Random Thoughts

Mon, 07 Jun 2010 16:17:27 +0000

[...] impact on the external perception of a nation brand?”. I know, nice topic, isn’t it – it has football in it, branding, politics and at the heart of it all are people. Well, as they say, when writing a [...]

By: Guest blog: It’s not about the experience – by Bill Boorman – People, Brands & Random Thoughts

Thu, 27 May 2010 16:00:36 +0000

[...] or lack of entertainment. That is one of the challenges faced by the commercial teams that run the business side of a sporting business. Brand loyalty is such that they really can do what they like. As a fan, it might irritate me that [...]

By: The FA Cup Final: Creating Champions – People, Brands & Random Thoughts

Tue, 18 May 2010 12:54:33 +0000

[...] the saved penalty, Chelsea marched all the way to Pompey’s box and were awarded the free kick that resulted in the winning goal. Drogba’s body language [...]

By: How football clubs can use mobile & social media to their advantage – People, Brands & Random Thoughts

Tue, 20 Apr 2010 05:59:49 +0000

[...] the pleasure and privilege to work closely with Portsmouth FC and at the same time to attend some industry gatherings and talk with representatives of other [...]

By: Where’s my Jerry Maguire? – People, Brands & Random Thoughts

Where’s my Jerry Maguire? – People, Brands & Random Thoughts — Fri, 09 Apr 2010 11:11:42 +0000

[...] In the world of sports it’s normal practise that a player has an agent representing him/her at contract negotiations, an agent, who – in combination with the player – works on his/her career path and organises his/her life, so that the player can concentrate on world class performances. [...]

By: Felix

Felix — Mon, 29 Mar 2010 21:09:40 +0000

Hi Phil,

Thanks for your comment and insight from the other side of the world.

I still remember you telling me the story about West Brom and T-Mobile. It always stuck in my mind to do something special and to get engaged at all levels.

And I know that your excitement about West Brom can’t be drained away ever

Felix

By: Phil Ore

Phil Ore — Mon, 29 Mar 2010 00:19:00 +0000

Hi Felix,

What an excellent blog and great to see that you took the major sponsorship. Living in Australia as I do now, I can ensure you that enthusiasm and interest in the EPL is still very strong, even on the other side of the world!

As you know, having written my masters dissertation on the effectiveness of sports sponsorship, I think your assessment on the value of the sponsorship is excellent. One of the key aspects to a successful sponsorship is that it becomes a partnership between the club and the sponsor – more importantly, if the brand can find a way to engage and build a relationship with the supporters it ensures a felling of trust. A good example is West Brom and T- Mobile who worked really well together during the “Great Escape” season of 2004/5 and turned “having a logo on a shirt” into a true experience for club and fans alike in and around the ground. The last match was ironically against Pompey who also enjoyed the day as Southampton got relegated thanks to West Brom staying up!Talking as a West Brom fan I will look forward to “death by a thousand cuts” as we no doubt get promoted this year and then slowly have our enthusiasm drained away during next season!

Good luck to everyone in the FA Cup. Pompey have superb fans and truly deserve to end the season on a high. PUP!

Phil

By: Steve Boese

Steve Boese — Sat, 27 Mar 2010 02:39:46 +0000

Really fascinating breakdown of the thought process and the value that Jobsite derives from the sponsorship deal, thanks for posting this and thanks for mentioning my article on the Pompey/Jobsite experience. It was truly a fantastic day, and I can certainly attest to the value of such an opportunity to your clients and prospects. Thanks again for all the wonderful hospitality.