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	<title>Comments on: Guest blog: It’s not about the experience &#8211; by Bill Boorman</title>
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	<link>http://felixwetzel.com/guest-blog-it%e2%80%99s-not-about-the-experience-by-bill-boorman-536</link>
	<description>by Felix Wetzel</description>
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		<title>By: David Martin</title>
		<link>http://felixwetzel.com/guest-blog-it%e2%80%99s-not-about-the-experience-by-bill-boorman-536/comment-page-1#comment-542</link>
		<dc:creator>David Martin</dc:creator>
		<pubDate>Fri, 28 May 2010 10:09:40 +0000</pubDate>
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		<description>I know a few publishers and some job boards that will remain nameless that copy cat the approach of the fans aren&#039;t going anywhere!! Sport is an odd ball- the same emotion takes considerable brand building to runs so deep regards other businesses. It is NOT common that the audience can almost be ignored!

The Regional Newspapers who felt there strong trusted brands made this mistake globally as the Interney took off. And that left them with serious lost Recruitment and other classified revenues.

Many are about to make the same mistake, allowing online history to be repeated, with Mobile.

For the rest of the non sports world - User / Candidate experience is Critical!!</description>
		<content:encoded><![CDATA[<p>I know a few publishers and some job boards that will remain nameless that copy cat the approach of the fans aren&#8217;t going anywhere!! Sport is an odd ball- the same emotion takes considerable brand building to runs so deep regards other businesses. It is NOT common that the audience can almost be ignored!</p>
<p>The Regional Newspapers who felt there strong trusted brands made this mistake globally as the Interney took off. And that left them with serious lost Recruitment and other classified revenues.</p>
<p>Many are about to make the same mistake, allowing online history to be repeated, with Mobile.</p>
<p>For the rest of the non sports world &#8211; User / Candidate experience is Critical!!</p>
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