Some of you might have been at the last FreshThinkers session with Scott Stratton and Amanda Hite or have followed it on the twitter stream. Then we talked about social media and its impact on the way we do business and live. And in that session we already saw the emergence of social media’s Siamese twin: Mobile!
Today’s session is only about Mobile. We all know how it has changed our lives, the way we work, the way we communicate. So we all know that mobile is important.
At Jobsite we are engaged in all sorts of mobile activities from pre-rolls, msites and apps to our exclusive partnership with O2, to really understand and learn and capitalise on mobile.
It pays off: not only did the IAB recently announce that Jobsite was the leading job board on mobile but already now 6% of our applications come via mobile. 6% equals 60,000 applications a month. Now that is massive.
But figures too often just lead down the garden path, thinking that we have discovered another way how we can pump out vacancies to candidates. But mobile is so much more.
At Jobsite, we saw a change in user behaviour. Job seekers on the “traditional” PC visit the site when they are in the office, with a peak between 11am and 2.30pm. Job seekers using mobile display a completely different behaviour. Now, we see a peak in the commuting times to and from the office and just before 10pm, just before people go to bed or go to sleep. These insights enable us to alter our communication – from timing to message – with job seekers.
This behaviour also fits with the findings of our round table with Google, Microsoft and the IAB in May 2010. It revealed the four key reasons why jobseekers take to mobile: Accessibility, convenience, privacy and freedom.
We all know mobile is important. But is that enough when we see these changes in behaviour? How important is mobile really? How does it affect user behaviour? What are the changes in how people apply? What are the underlying societal changes? What does that mean to recruiting, job seeking, employee engagement and employer branding?
To answer these questions and to broaden our horizons we have invited Tomi Ahonen and Tony Fish to share their knowledge with us.
Tomi Ahonen will guide us on a deep dive into mobile, show us on just how important mobile is and will be in the future and lace that with real life case studies.
Mobile (and Social) is connected to data. How much data is collected? What is the ethical imperative? Who owns the data? What does that mean to identity and privacy? Tony Fish will give us an insight into this new world with all its challenges and opportunities.
If you can’t make it to FreshThinkers over the next two days, you can always follow the hashtag #Freshthinkers or our speakers @TomiAhonen and @TonyFish. We will also be recording one of the sessions to release it over the coming weeks for anybody who couldn’t make it. Enjoy!