Comments on: On hold: Making mobile mistakes http://felixwetzel.com/on-hold-making-mobile-mistakes-248 by Felix Wetzel Mon, 06 Feb 2012 08:58:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Apps, Apps,Apps, but the future is the mobile internet – by Mick Rigby | People, Brands & Random Thoughts http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-1302 Apps, Apps,Apps, but the future is the mobile internet – by Mick Rigby | People, Brands & Random Thoughts Mon, 20 Sep 2010 13:04:19 +0000 http://felixwetzel.com/?p=248#comment-1302 [...] in the mobile space businesses focusing their resources on app strategies. But with all the hype and excitement surrounding applications grabbing the headlines many businesses have taken their eye of perhaps the [...] [...] in the mobile space businesses focusing their resources on app strategies. But with all the hype and excitement surrounding applications grabbing the headlines many businesses have taken their eye of perhaps the [...]

]]> By: The future is agnostic – People, Brands & Random Thoughts http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-436 The future is agnostic – People, Brands & Random Thoughts Wed, 19 May 2010 21:37:55 +0000 http://felixwetzel.com/?p=248#comment-436 [...] – that we are currently stuck in a channel approach. The emergence of social media and mobile has cemented it even [...] [...] – that we are currently stuck in a channel approach. The emergence of social media and mobile has cemented it even [...]

]]> By: Brand vs Metrics: A Marketing Mash-up – People, Brands & Random Thoughts http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-110 Brand vs Metrics: A Marketing Mash-up – People, Brands & Random Thoughts Tue, 06 Apr 2010 09:40:29 +0000 http://felixwetzel.com/?p=248#comment-110 [...] we were to apply the currently popular performance measures of transaction and conversions to social media and mobile, we would – most likely – abort their usage straight away. And we would miss a massive [...] [...] we were to apply the currently popular performance measures of transaction and conversions to social media and mobile, we would – most likely – abort their usage straight away. And we would miss a massive [...]

]]> By: Felix http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-69 Felix Fri, 26 Mar 2010 17:03:14 +0000 http://felixwetzel.com/?p=248#comment-69 Hi Darren, I agree with your assessment and your vision of the future. It's about openess and mash ups instead of walled garden. I read your blog and can only recommend it to anybody interested in mobile. Felix Hi Darren,

I agree with your assessment and your vision of the future. It’s about openess and mash ups instead of walled garden.

I read your blog and can only recommend it to anybody interested in mobile.

Felix

]]> By: Darren Sher http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-65 Darren Sher Fri, 26 Mar 2010 12:42:11 +0000 http://felixwetzel.com/?p=248#comment-65 Hi Felix, I have found this blogg and its responses so interesting that it inspired me to write my first blogg: "Does your online business really need an iPhone App?" I don’t see online business app’s being the future, not in the form of the App Store anyway. I see the future being sites and ‘virtual’ applications that are open to all mobile devices. I think the sheer ‘coolness’ of an iPhone App has pushed online businesses into rushing out applications. This urgent need for an iPhone App has stolen the focus from offering a service that can be used by the entire mobile market. Surely time would have been better spent building a truly mobile site which is supported by pretty much all devices? You can see my first Blogg here: http://pixelponder.com/does-your-online-business-really-need-an-ipho Hi Felix, I have found this blogg and its responses so interesting that it inspired me to write my first blogg: “Does your online business really need an iPhone App?”

I don’t see online business app’s being the future, not in the form of the App Store anyway. I see the future being sites and ‘virtual’ applications that are open to all mobile devices. I think the sheer ‘coolness’ of an iPhone App has pushed online businesses into rushing out applications. This urgent need for an iPhone App has stolen the focus from offering a service that can be used by the entire mobile market. Surely time would have been better spent building a truly mobile site which is supported by pretty much all devices?

You can see my first Blogg here:
http://pixelponder.com/does-your-online-business-really-need-an-ipho

]]> By: Dave Martin http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-64 Dave Martin Thu, 25 Mar 2010 23:45:12 +0000 http://felixwetzel.com/?p=248#comment-64 Emma, I remember o2 launching the iMode "wall gardened" web app / m site service on the smartphone. It was an attempt to monitise your very valid point about pre-loaded apps. (btw - it failed) I agree with you that apps are not the only focus. And being an OEM install is powerful. But I feel this is changing rapidly. It is still the case for win mob with specially with customised ui like on htc, it is still very true on symbian and RIM. However the platform driving 2/3 of mobile traffic (iPhone) is very different!! There are ample stats showing users are serial app buyers. Even the same app utility (eg trying 3 different Twitter clients). The pre-installed apps are very different to say the latest htc or motorola phone- no pre-installed facebook app or Twitter or RSS reader! Great point, it should be on strategy docs of big companies, but it does not work for iPhone. Emma,
I remember o2 launching the iMode “wall gardened” web app / m site service on the smartphone. It was an attempt to monitise your very valid point about pre-loaded apps. (btw – it failed)

I agree with you that apps are not the only focus. And being an OEM install is powerful.

But I feel this is changing rapidly. It is still the case for win mob with specially with customised ui like on htc, it is still very true on symbian and RIM.

However the platform driving 2/3 of mobile traffic (iPhone) is very different!! There are ample stats showing users are serial app buyers. Even the same app utility (eg trying 3 different Twitter clients). The pre-installed apps are very different to say the latest htc or motorola phone- no pre-installed facebook app or Twitter or RSS reader!

Great point, it should be on strategy docs of big companies, but it does not work for iPhone.

]]> By: mick rigby http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-63 mick rigby Thu, 25 Mar 2010 14:25:01 +0000 http://felixwetzel.com/?p=248#comment-63 Good point re waves, Dave. we always try to put in place a mobile buisness road map for up to 3years to take into account technology advansment steps and consumer confidence/engagement volumes. these roadmaps have milestones where reviews, updates or new developements take place. It alows everyone involved to be part of the journey and everyine knows where its going. Good point re waves, Dave. we always try to put in place a mobile buisness road map for up to 3years to take into account technology advansment steps and consumer confidence/engagement volumes. these roadmaps have milestones where reviews, updates or new developements take place. It alows everyone involved to be part of the journey and everyine knows where its going.

]]> By: Felix http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-61 Felix Thu, 25 Mar 2010 10:33:34 +0000 http://felixwetzel.com/?p=248#comment-61 Hi Emma, your observation about "most used mobile apps are those already pre-loaded on a phone..." is very cool and so often overlooked in the whole discussion about apps. It is a real reminder to all of us to focus on the essentials and understand the user behaviours. What is your take on privacy with mobile? Felix Hi Emma, your observation about “most used mobile apps are those already pre-loaded on a phone…” is very cool and so often overlooked in the whole discussion about apps. It is a real reminder to all of us to focus on the essentials and understand the user behaviours.
What is your take on privacy with mobile?

Felix

]]> By: Emma Bradley http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-60 Emma Bradley Wed, 24 Mar 2010 21:14:26 +0000 http://felixwetzel.com/?p=248#comment-60 My brains a-whirl with ideas, thanks Felix. From H2 we'll begin to see another big shift as smartphones/web phones begin to really compete and come down in price. It won't be long before the mobile really is just a pocket pc. Dave is so right about app stores being a marketing channel but there are so many apps why should the customer download yours? As a pocket pc remember the more traditional software applications we know and love like email, IM, RSS and all the others. The most used mobile apps are those already pre-loaded on a phone and operators pay a lot to get good apps on there. The majority of customers prefer not to download apps still, though this is beginning to change, slowly. By all means build an app but there are other ways too... Which brings your point into focus - what are the benefits? the customer journey? What experience do they want? And at what price in terms of cost or privacy? How do we tell customers about it? These are the challenges all good buisnesses must face. Those who expose all the elements and get the mix right will truly fly - which is why I love being a marketeer :o) My brains a-whirl with ideas, thanks Felix. From H2 we’ll begin to see another big shift as smartphones/web phones begin to really compete and come down in price. It won’t be long before the mobile really is just a pocket pc.
Dave is so right about app stores being a marketing channel but there are so many apps why should the customer download yours?
As a pocket pc remember the more traditional software applications we know and love like email, IM, RSS and all the others. The most used mobile apps are those already pre-loaded on a phone and operators pay a lot to get good apps on there. The majority of customers prefer not to download apps still, though this is beginning to change, slowly. By all means build an app but there are other ways too…
Which brings your point into focus – what are the benefits? the customer journey? What experience do they want? And at what price in terms of cost or privacy? How do we tell customers about it? These are the challenges all good buisnesses must face. Those who expose all the elements and get the mix right will truly fly – which is why I love being a marketeer :o )

]]> By: Felix http://felixwetzel.com/on-hold-making-mobile-mistakes-248/comment-page-1#comment-58 Felix Tue, 23 Mar 2010 23:10:13 +0000 http://felixwetzel.com/?p=248#comment-58 You are so right, Mick. Finally we have a tool that allows us to practise Pepper & Rogers 1 to 1 marketing so much more easily and effectively - for the individual. Do you have any case studies on how people have used mobile in a trusted way or the opposite? You are so right, Mick. Finally we have a tool that allows us to practise Pepper & Rogers 1 to 1 marketing so much more easily and effectively – for the individual. Do you have any case studies on how people have used mobile in a trusted way or the opposite?

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