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It’s the relevance, stupid

In the future, you won’t have to search for a job anymore. Your assistant will detect your frustrations and uncover more attractive alternatives that suit you. He/she/it will send all the necessary information across. By running some game theory and advanced negotiation skills...
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21 Jul 2016
Felix
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Candidate Experience, idibu, Relevance, What job seekers really want

Brexit, Trump & ghosts of the past

The Brexit referendum at its core isn’t about immigration, the economy or bureaucracy (all important topics that needs to be taken into consideration or require urgent reforms). It is about the culture of our society: Do we want to live in an open society, that is...
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20 Jun 2016
Felix
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Brexit, open source, Society, Trump

How job boards are suffocating recruitment agencies

Over the last couple of months I have had many interesting conversations with several job board owners and recruitment agency bosses. Both their business models are in flux. Job boards are moving to such an extent into recruitment agency territory that they are not job boards...
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14 Apr 2016
Felix
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Future of job boards, Hybrid recruitment, Job boards, Recruitment agencies

How to overcome a culture clash

When building a (consumer) brand a lot of time and effort is spent on understanding a company’s positioning towards their clients and their competition. Little time is spent trying to understand the positioning in regards to the company: What is our identity? What do we stand...
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11 Apr 2016
Felix
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Company culture, Culture Clash, Employment Branding, EVP, Recruitment Marketing, Value led organisations

The Tech Stack for Building a Consistent Employer Brand

In last week’s #truLondon track “Lessons from Marketing” we all agreed: People are the brand. Unfortunately in most cases companies just pay lip service to employee engagement. It is not linked to business strategy and objectives, nor does it have the buy-in of the leadership. If...
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21 Mar 2016
Felix
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Clinch, Employer Branding, hee.bo, HRTech, impraise, Practify, Recruitment Marketing, TruLondon, Wellevue

People are the brand – the unity of Marketing and HR

Marketing and HR have a lot in common. The success of one depends on the other, but all too often they work in isolation. In this people-centric age where authenticity is everything, this has to change. Authenticity isn’t a new thought and has been discussed to a significant...
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18 Mar 2016
Felix
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Employer Branding, EVP, people-centric age, Recruitment Marketing, The new recruitment model, White Paper; People are the brand - the unity of Marketing and HR

In the LinkedIn/Indeed embrace

Job boards are under pressure. LinkedIn on the one side, Indeed on the other. An uptick in the economy might mask this development, but it is happening. It doesn’t come as a surprise to most and is a well-known trend. What is new is that the Indeed/LinkedIn embrace is now...
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12 Feb 2015
Felix
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Indeed, Job boards are under pressure; LinkedIn, niche aggregators

The Reimagining of HR through Big Data

The launch of LinkedIn’s university ranking is a great example on how to turn data into useful insights. LinkedIn states that they have analysed the career path of all their members and from this data drawn the list of best universities by sector. This is certainly more useful...
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09 Oct 2014
Felix
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Big Data in Recruitment; big data analysis; Reimagining HR through Big Data, Linkedin

Recruiting Overseas – Tailoring To The Local Market

On the face of it, job seeking and recruiting is the same in most developed countries. It follows the same tenets of relevance and speed. It has the same success criteria and it most often features the same complaints and wishes from candidates and recruiters. Except clearly this...
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24 Sep 2014
Felix
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Go to market strategies, Local recruitment strategies, Recruitment in Germany
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About People, Brands & Random Thoughts

I believe that people are at the heart of everything and that we people input into the overall system and we have a personal responsibility to ensure balance and health in this overall system, starting with our own lives. We are here to learn, to create and to grow. And that is what this [...] - See more at: https://felixwetzel.com/about/

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THE TRUTH ABOUT EMPLOYMENT BRANDING

Recent Posts

  • It’s the relevance, stupid
  • Brexit, Trump & ghosts of the past
  • How job boards are suffocating recruitment agencies
  • How to overcome a culture clash
  • The Tech Stack for Building a Consistent Employer Brand

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