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//Recruitment Marketing

How to overcome a culture clash

11 Apr 2016
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When building a (consumer) brand a lot of time and effort is spent on understanding a company’s positioning towards their clients and their competition. Little time is spent trying to understand the positioning in regards to the company: What is our identity? What do we stand...

The Tech Stack for Building a Consistent Employer Brand

21 Mar 2016
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In last week’s #truLondon track “Lessons from Marketing” we all agreed: People are the brand. Unfortunately in most cases companies just pay lip service to employee engagement. It is not linked to business strategy and objectives, nor does it have the buy-in of the leadership. If...

People are the brand – the unity of Marketing and HR

18 Mar 2016
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Marketing and HR have a lot in common. The success of one depends on the other, but all too often they work in isolation. In this people-centric age where authenticity is everything, this has to change. Authenticity isn’t a new thought and has been discussed to a significant...

About People, Brands & Random Thoughts

I believe that people are at the heart of everything and that we people input into the overall system and we have a personal responsibility to ensure balance and health in this overall system, starting with our own lives. We are here to learn, to create and to grow. And that is what this [...] - See more at: https://felixwetzel.com/about/

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THE TRUTH ABOUT EMPLOYMENT BRANDING

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